Please Specify the Dealer Type

9/10/2012 - BH pro triathlete Nicola Spirig wins gold at the 2012 London Olympics

September 10, 2012 Foothill Ranch, CA – With an impressive sprint to the finish, BH Swiss athlete and three-time European Champion, Nicola Spirig wins the gold medal in triathlon’s first-ever photo finish with her Olympic debut in London. It was determined Spirig won by an estimated 15cm margin when her torso hit the tape at 1:59:48.

Pablo Lazarrga, CEO of the BH Group said “The entire BH family congratulates Nicola Spirig on her incredible Olympic victory. Triathlon has been a big international focus for BH, and we are extremely proud of her accomplishment. We’re pleased BH could be there to fully support her training on all levels, and look forward to our continued partnership.”

Spirig rides a G5 BH Bike and routinely trains on BH Fitness equipment, adopting the SK treadmill and Whole Body Vibration into her training routine. 

Chris Cocalis, CEO of BH Bikes stated “In the 43km bike leg, Nicola showed how strong she can be on her G5. BH Bikes are built with athletes in mind; lightweight but stiff for racing and solid for technical courses – and now proven with a gold medal winning performance.”

“Coming out of the water and into transition I saw the main competitors, I knew then that I was in the race and anything was possible. I felt very good on my BH G5, the bike felt like it belonged to my body. The bike feels so light and efficient, and it’s very stable and comfortable. I train and race on it daily” stated Spirig. “I workout on BH Fitness equipment and the SK Treadmill has given me 100% control over my training and allowed me to do exercises that otherwise would be impossible. Winning an Olympic gold medal has been an amazing experience, it’s a dream that I’ve worked very hard for and has finally come true.”

BH Fitness offers a full range of full commercial and light commercial strength equipment, cardiovascular equipment and whole body vibration platforms (WBV).

Steve Lindenau, CEO of BH North America added “While Nicola’s gold medal is a huge personal accomplishment for her, it’s also a big win for BH globally. She’s an outstanding brand ambassador for BH and we’re thrilled to be part of her success. We’re equally honored to created fitness equipment that motivates and inspires people towards a healthier lifestyle.

For more product information visit or  Follow us on Facebook and see BH products first hand at the upcoming H+FB/Interbike trade show in Las Vegas, Nevada September 19-21. 
# # #

About BH Fitness 
BH Fitness is a multi-national company within the BH Group, headquartered in Spain and creating quality products for over 100 years. Built on a legacy of producing high end, user-focused fitness equipment for the home, light commercial and full commercial settings, BH Fitness manufactures and distributes treadmills, ellipticals, upright bicycles, recumbent bicycles, indoor training cycles, whole body vibration platforms and strength equipment. With distribution and operations in North America, Spain, Mexico, Asia, UK, Portugal and Germany, BH Fitness products can be found in more than 65 countries worldwide, making BH Fitness one of the most trusted and widely used fitness brands available today. 

For more information visit The mark "BH" and the design mark BH Fitness are registered trademarks and used by BH North America Corporation under license from their owners.¬

About BH Bikes 
BH Bikes is one of Europe’s most prestigious bicycle makers and have built the brand into one of the most established and successful in the world of cycling. Since our inception, BH Bikes painstakingly engineers, designs, tests and builds bicycles that climb with ease, descend with confidence - always putting rider performance and comfort out front.  It's no wonder BH Bikes won the first Vuelta a Espana in 1935, and has won it six times since. BH Bikes has also enjoyed carrying the yellow jersey for eight straight stages in the 2009 Tour de France.

Today, BH Bikes capitalizes on a history of more than 100 years of setting performance standards in an industry inherently driven to innovate what we ride and race. BH Bikes has developed a specific line of higher performance bicycles that are lighter, stiffer and more ergonomic than the competition. We manufactured the first monocoque carbon frame weighing less than 800g, placing our frames among the lightest and most efficient in the world and creating a new category - Ultralight Bicycles. For more information visit

Back to List

Find a Residential Dealer

In Your Area