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Privacy Policy

The BH Group/BH North America respects your privacy and is committed to protect the personal information that you share with us. Generally, we have designed our website so that you can find information about our products and services without giving us any information about yourself. When we do need your personal information to provide services that you request or when you choose to provide us with your personal information, this policy describes how we collect and use your personal information. This document describes the privacy policy of The BH Group (BH) and our following websites ("Site"), www.BHNorthAmerica.com, www.BladezFitness.com, http://www.bhnorthamerica.com/ulti-mate, www.BHiConcept.com,and www.BladeziConcept.com.

After reading this Privacy Policy, which is incorporated into and is a part of this Website's terms and conditions, you will know:

  • What information BH collects from you
  • How BH uses your information
  • How BH protects your privacy
  • What BH does about children visiting this Website
  • How you can contact BH

Information Collection

Personal information relates to any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, a home, physical address, date of birth, gender, occupation, industry, personal interests, and other information when needed to provide a service you requested.

When you browse our website, you do so anonymously, unless you have previously indicated that you wish BH to remember your login and password where necessary. We don't automatically collect personal information, including your email address. We do log your IP address (the Internet address of your computer) to give us an idea of which part of our website you visit and how long you spend there. But we do not link your IP address to any personal information unless you have logged in to our website. Like many other commercial websites, the Site may use a standard technology called a "cookie" and other HTML tools to collect information about how you use the Site. Please see additional information below regarding the use of cookies.

BH collects personal information when you register with the Site for an account, when you use certain BH products or services, when you register to attend a seminar or participate in an online survey, when you ask to be included in an e-mail or other mailing list, or you submit an entry for a sweepstakes or other promotions, or when you submit your personal information to BH for any other reason. From time to time, BH receives personal information from business partners and vendors. BH only uses such information if it has been collected in accordance with acceptable privacy practices consistent with this Privacy Policy and any applicable laws.

Access to certain Site pages requires a login and a password. The use of those web pages, and the information or programs downloadable from those pages, may be governed by a written agreement between your employer and BH. Unless you request deletion of your personal information as specified below, your personal information may be retained by BH to verify compliance with the agreement, log software licenses granted, to track software downloaded from those pages, or track usage of other applications available on those pages.

Notice

We will always give you the opportunity to "opt out" of receiving direct marketing or market research information. This means we assume you have given us your consent to collect and use your information in accordance with this Policy unless you take affirmative action to indicate that you do not consent, for instance by clicking or checking the appropriate option or box at the point of collection. In some cases, when applicable, we will provide you with the opportunity to "opt in." This means we will require your affirmative action to indicate your consent before we use your information for purposes other than the purpose for which it was submitted.

Cookies and Tracking Technology

A cookie is a small data file that certain websites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the Site uses to track the pages you've visited, but the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other Sites. Some parts of BH Site use cookies to track user traffic patterns. We do this in order to determine the usefulness of our Site information to our users and to see how effective our navigational structure is in helping users reach that information.

If you prefer not to receive cookies while browsing our Site, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser, although you may not be able to utilize all of the features of BH Site if you do so. In particular, you may be required to accept cookies in order to complete certain actions on our Site such as e-commerce transactions or service and support inquiries. You do not need to have cookies turned on to utilize/browse the Site, except to access certain web pages that require a login and password.

Cookies and the Shopping Basket

The shopping basket is only on select sites within the BH Group and requires that your browser has cookies enabled.

The shopping basket cookies store your name, address, contact details and chosen items - NO financial data is stored. If you do not allow cookies, or your network administrator has disabled them, you will not be able to use the shopping basket. Our Site contains information specifying other ways of completing your order in the event that you cannot enable cookies or do not want to complete your transaction online.

Cookies from the shopping basket are automatically deleted from your computer at the end of your browser session. If you are concerned about the contents of the cookies, please close all your browser windows before leaving the Site. This will delete the data they hold. You can also delete all www.startracusa.com cookies by clicking the 'empty shopping basket' button on the shopping basket page. All cookies are automatically deleted when you complete your order.

Use of Web Beacons

The Site may also utilize web beacons. Web beacons are small elements, usually single pixel gifs, embedded on web pages. These beacons may be used to assist with the delivery of personalized information and/or web content. They may also assist us with tracking visitors to the site and tailor the site based on metrics collected by the beacon. Web beacons may also be utilized in outbound e-mail messages and/or newsletters to track delivery, opening, and click-through of the outbound message.

The Site may employ web beacons from third party providers for the purpose of collecting metrics and statistics. This data is used to evaluate the performance of the site and the effectiveness of the content we present to our users. In no way is the information collected from Web beacons ever cross-referenced with personally identifiable data.

How We Use Information We Collect

BH uses information for several general purpose and may be collect and used in one of the following ways:

  • To personalize your experience
    (your information helps us to better respond to your individual needs)
  • To improve our website
    (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service
    (your information helps us to more effectively respond to your customer service requests and support needs)
  • To administer a contest, promotion, survey
  • To send periodic emails

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the product or service requested.

The email address you provide/opt in, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Information Sharing

Because BH is a global company; your personal information may be shared with other BH offices or subsidiaries. All such entities are governed by this Privacy Policy or are bound by the appropriate confidentiality and data transfer agreements. Your personal information is never shared outside BH without your permission, except under conditions explained below. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

Children and Privacy

The Site does not target nor is it intended for children under the age of 13. BH does not knowingly solicit information from children under the age of 13. We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Third Party Sites

Occasionally, at our discretion, we may promote a third party website as it relates to BH. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Changes to this Privacy Policy

BH will amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will make that information available by posting a notice on this Site.

This document was last updated July, 2012.

Contact Us

If there are any questions regarding this privacy policy, please contact us using the information below.

BH North America
620 N. 2ND STREET
ST. CHARLES, MO 63301
info@BHNorthAmerica.com
866-325-2339

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