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BH Company History

In 1909, the BH S.A. company was formed and began as a steel products manufacturer in northern Spain. The name BH is derived from Beistegui Hermanos which is Spanish for Beistegui Brothers. Beginning in 1919, the Beistegui brothers, Domingo, Juan and Cosme began applying their steel industry experience to pedal bicycles, thus beginning a long history in health and fitness.

Today, the BH Group is a multi-faceted global brand with facilities located worldwide and remains committed to quality and leading-edge technology. The BH Fitness division was created in the 1960s to respond to a growing demand for quality fitness equipment where BH founded BH Exercycle S.A. This division manufactures and exports fitness equipment. A second factory, BH Exercycle de Mexico, was established in Mexico in 1992. There are now 3 manufacturing facilities located in Mexico, Portugal and Spain with subsidiaries located in China, France, Germany, Mexico, Netherlands, Portugal, Taiwan, United Kingdom and the United States.

BH exports to more than 65 countries throughout five continents, and we own 11 global brands; BH Fitness, BH HiPower, BH Proaction, Bladez Fitness, ION, Shiatsu, Viva Fit, Ulti-MATE Garage Pro, Ulti-MATE Garage, Ulti-MATE Storage and BH Bikes. BH Fitness has ownership of six design organizations that are located in France, Germany, Italy, Japan, Spain, and the U.S. The design organizations establish new innovations to give BH Fitness a unique and stylish image.

BH Fitness focuses on providing quality, leading-edge technology for the complete spectrum of customer needs, from the causal exercise enthusiast to the 24-hour a day health club. Combined with certified ISO 9001 facilities, dedicated quality assurance and innovative research & development teams - BH Fitness continues to be an industry leader focused on continuous improvement and exceeding expectations. We believe fitness improves the lives of consumers and keeps them healthy with the use of modern technology and advanced design in fitness equipment.

  • 1909

    The Beistegui Hermanos S.A. company was founded, more commonly known as BH, initially dedicated to the weapons industry

  • 1919

    With the end of First World War and having gained significant experience in steel treatments, BH refocused their manufacturing know-how to bicycles

  • 1935

    BH wins the first Vuelta a Espana cycling race (and wins it another 6 times)

  • 1969

    BH Group started BH fitness business with extending the technology of precise steel treatment and combining electronics and machinery technology

  • 1975

    The first exercise machines are produced, specifically static exercise bicycles

  • 1980

    BH becomes the first company to introduce a vibrating exercise bicycle ("Vibrocycle")

  • 1985

    The company Exercycle S.A. is formed with the aim of centering production on the growing demand for home exercise equipment. The company began as an independent factory with its sights set on exports

  • 1987

    BH becomes the first company to introduce the electronic monitor on products for Europe

  • 1988

    Introduction of a new adjustable hydraulic system for rowing machines

  • 1990

    BH becomes the first company with displays that provide simultaneous readouts of basic functions (distance, calories burned, time, speed)

  • 1990

    BH purchased Peugeot

  • 1990

    BH founds Cycleurope to concentrate on the Bianchi and Gitane home market brands

  • 1992

    BH introduces the world's first home exercise bicycle with a magnetic braking system

  • 1995

    BH introduces the use of aluminum for home fitness products

  • 1996

    BH manufactures the first European Spinning Bike

  • 1997

    BH uses an AC motor with variable speed control for professional treadmills, providing greater reliability

  • 2001

    Bladez is acquired and becomes BH North America

  • 2005

    BH manufacturers and markets the ready-to-assemble line of Ulti-MATE storage cabinets

  • 2006

    Taiwan BH Asia Ltd. is formed to cover the Pacific Rim markets including Japan, Korea, Taiwan, Hong Kong, and Australia

  • 2006

    BH is the official equipment sponsor of The Biggest Loser UK

  • 2007

    BH develops "Plug & Run" System

  • 2009

    BH sponsors Tour de France Team and holds the yellow jersey in 8 straight stages

  • 2010

    BH is the first to sell vibration platforms to big-box retailers

  • 2011

    BH launches the TR Strength line of strength equipment

  • 2011

    BH introduces BH Triathlon

  • 2011

    BH announces i.Concept – a line of cardio products for our home and commercial equipment brands with Apple technology. Health and entertainment integrated

  • 2012

    BH acquires Easy Motion, eco-friendly pedal assist bikes and begins U.S. distribution

  • 2012

    Three BH athletes qualify for the 2012 Olympics in London

  • 2012

    Guinness World Record on a treadmill is shattered with a BH Fitness SK 6900 treadmill

  • 2012

    BH Swiss athlete Nicola Spirig wins an Olympic Gold Medal for the Women's Triathlon

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