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10/16/2014 - BH Fitness USA Launches New Residential “S1 Series” Line of Cardio Equipment at Entry Level Pricing

FOR IMMEDIATE RELEASE
CONTACT: KIMBERLEE MITCHELL, DIRECTOR OF PR
KMitchell@BHNorthAmerica.com
310-339-4544

September 26, 2014, Foothill Ranch, CA – BH Fitness USA, a world-renowned commercial and home fitness equipment manufacturer, proudly introduces the new “S1 Series” line of cardio equipment delivering an all new treadmill, rower, upright and recumbent bike at entry level pricing. Available now for order in the U.S. and Canada, “S1 Series” meets the residential customer needs by offering a host of options and features typically only seen in higher price points. Each unit comes equipped with BH’s Bluetooth enabled i.Conceptentertainment platform offering the ultimate in entertainment and motivation at no extra charge. 


BH Fitness USA’s “S1 Series” product line is a brand new addition to BH’s already successful “Signature Series” family and shares the same sleek BH colorization and family look branding. Despite it’s affordable pricing, the “S1 Series” units are incredibly smooth, stable and feature rich offering consumers the industry’s best warranty in its class. The new “S1 Series” Treadmill (S1Ti) boasts of a new wider 20” x 55” running surface ensuring a safe and comfortable workout while the new Whisper quiet 3.0 HP DC motor provides quiet power and torque for countless workouts. The new “S1 Series” Recumbent Bike (S1R1) provides an easy step-through design for safe entry and exit along with an adjustable reclining mesh back seat height to accommodate users of any size. The new “S1 Series” Upright Bike (S1Ui) also offers multi-seat adjustment options for users of any size plus 24 levels of ergonomically controlled magnetic resistance for a wide range of work out intensities. The “S1 Series” Rower (S1RW), a air/magnetic resistance rowing machine with space saving folding design, offers users a padding rowing bar with 35” of seat travel and 62” of hand travel accommodating any user size.


i.Concept
A new standard for BH Fitness USA, each of these new units come stock with BH’s patented i.Concept technology allowing the user to interface with their BH equipment by simply downloading compatible apps to their Apple® or Android® device via Bluetooth for interactive personal training and entertainment. BH’s i.Concept gives users a more personalized workout with our free fitness based apps including BH by Kinomap (limited free 30 day trial offer), BH Trainer Powered by PEAR, Run on Earth, Pedal Monitor, Tread Monitor and Webathletics.

CEO of BH Fitness USA, Bob Whip stated, “Our new “S1 Series” offers immense value for such a wide range of features and options. Simply put, BH Features + BH Warranty + BH Price = Serious Consumer Value.  We added everything but additional cost so we could fit nearly any consumer budget.”   


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About BH
BH is a multi-national company within the BH Group, headquartered in Spain and creating quality products for over 100 years. Built on a legacy of producing high end, user-focused fitness equipment for the home, light commercial and full commercial settings, BH Fitness manufactures and distributes treadmills, ellipticals, upright bicycles, recumbent bicycles, indoor training cycles, whole body vibration platforms, and strength equipment. With distribution and operations in North America, Spain, Mexico, Asia, UK, Portugal and Germany, BH products can be found in more than 65 countries worldwide, making BH one of the most trusted and widely used fitness equipment and bike brands available today.

 The mark "BH" and the design mark BH Fitness are registered trademarks and used by BH North America Corporation under license from their owners.

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