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6/2/2010 - BH North America Appoints Steven Lindenau as National Sales Manager

FOOTHILL RANCH, CA - Leading Orange County fitness equipment manufacturer BH North America announced today the addition of 22-year fitness industry veteran Steven Lindenau as the new National Sales Manager. Mr. Lindenau will manage BH's team of regional sales managers and work closely with the North American network of dealers.

Before joining BH North America, Mr. Lindenau held several executive positions in the fitness industry, focusing on specialty dealer fitness products. Most recently, he served as President and Founder of Teutonic Sales and Distribution, a company specializing in whole body vibration fitness equipment. Prior to Teutonic, he was President of Diamondback Fitness where he rapidly expanded global revenues. Prior to joining Diamondback, Mr. Lindenau was National Sales Manager at Vision Fitness where he doubled sales in four years while managing a national sales force and building dealer relationships. Mr. Lindenau also held positions at Trek Bicycle Corporation and Trek Bicycle GmbH, where he was Managing Director of Trek Germany.

John Coyle, Vice President at BH, who was managing day-to-day sales operations while the company searched for its new National Sales Manager, will resume focus on his core responsibility of managing BH's Fitness Division.

Steve Wilkins, BH North America's President and CEO said, "We're really excited to have Steve as part of the BH Senior Management Team. We look forward to the knowledge and experience he brings to our company. His proven ability to manage a sales staff, grow sales, and manage success through a network of dealers is directly aligned with BH's commitment to our strong dealer relationships and driving sales through the specialty dealer channel."

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About BH North America

BH North America Corporation is a multi-faceted company within the BH Group, headquartered in Spain. BH and its affiliates have operations in North America, Spain, Mexico, Asia, UK, Portugal and Deutschland. Celebrating its 100th year, BH Group began in Spain in 1909 as a steel manufacturing company and has since developed multiple business segments, becoming a leader in a variety of industries including fitness equipment, bicycles, and storage solutions. BH North America encompasses the brand names BH Fitness, Bladez Fitness, and Ion Fitness. Under these brand names lay a multitude of products including commercial fitness equipment, consumer fitness equipment, and a variety of storage solutions.

For more information visit www.BHNorthAmerica.com. The mark "BH" and the design mark BH Fitness, BH Furniture, Bladez Fitness, and Ion Fitness are registered trademarks and used by BH North America Corporation under license from their owners.

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